Turnaround 06/05/09
ONE OF THE MAJOR CORPORATE TRENDS
over the last ten years has been the
development of shared service centres (SSC).
This has been driven by internationalisation of
business and the emphasis on business
efficiency metrics. Modern ICT technology has
enabled the creation of SSCs which can
deliver process cost savings of 30-60%.
Corporates are transferring accounting, payroll
and HR into SSCs. Historically such services
were provided in multiple locations, dedicated
to one or two specific business processes.
The shared service centre concept first took
off in the US, where it is now widely but not
universally developed. In Europe, UK, Dutch,
Irish and Nordic-based companies have been
the early adopters of the SSC. Peter Charles is
now spending an increasing amount of time
helping FTSE 100 companies make the most
of their SSCs, in particular on the management
accounting function. The key issue for him is
that an SSC should be perceived as an
accounting factory, a transaction processing
plant. It takes raw materials of invoices,
receipts etc and through an agreed and
established procedure produces management
accounts. Management accounting function
should no longer be carried out as a cottage
industry. It needs to match the scale and
sophistication of the whole organisation. A
successful implementation of a SSC results in
an improvement in the consistency and quality
of the financial information produced.
Every organisation is different and so will
organise its SSC differently but all corporates
need to get the SSC working properly – and
that challenge should not be underestimated.
Every organisation has to reach its own decision
on where to draw the boundaries on the work
which the SSC performs and which local staff
retain. However there is one golden rule. Peter
Charles said: “IT strategy experts assert that any
technology interface works best where the least
amount of data has to cross. This logic works
equally well when applied to the interface
between a SSC and the rest of the company.
“
The two sides of the interface represent a
natural separation of duties. Both parties
would have to introduce or overlook mistakes
or inaccuracies for the error to remain”.
The key part of the interface element is that
both sides should represent a natural check on
the work and data that flows between the two
without introducing a specific checking process.
If responsibility for the accuracy and sense of
the data is given to the sender and the
receiver then an in-built inherent checking
process can be established at zero or minimal
additional cost. So the key for where to place
the boundary is where the least amount of
data would have to cross between the
interface; where there is a natural segregation
of duties so as to effect an in-built control and
where the two sides of the interface can be an
organic check on the work in progress.
Peter Charles wins interim manager recognition
INDEPENDENT MANAGEMENT CONSULTANT PETER Charles, has been
highly commended in a competition to find
the UK’s best Interim Manager.
Peter’s commendation, announced in June,
came in the Interim Manager of the Year
sector of the One In A Million Award given
annually by the Recruitment & Employment
Confederation (REC). The award is part of
National Temporary Workers Week, held
each year in June, to mark the contribution
made by the UK’s interim and contractors.
Peter was awarded the commendation for
his specialist work in “fixing broken finance
departments”
The judge for the
Interim Manager of
the Year sector
commented that he
liked the notion of
Peter “fixing”
companies, and the
fact he was not
competing with
permanent employers. “I like the fact he does not come
across as an adviser but as someone who
rolls their sleeves up.”
Peter said: “I am honoured and excited to
win the award. It is recognition of the some
of the high level consultancy assignments I
have been working on over the past year
working with some of the UK’s top
organisations across a variety of sectors.”
An associate member of the Society of
Turnaround Professionals, Peter uses his
change management skills to the maximum in
challenging consultancy assignments. The
work invariably revolves around complex
financial reporting and system issues, as well
as major human resource challenges.
He can manage large teams through
significant change; assess where people can
best be deployed and quickly re-energise
departments and teams.
Richard Farr, partner PricewaterhouseCoopers,
said: “I have known Peter for years and have
worked with him several times. I introduced
him to the PricewaterhouseCooper’s
Turnaround Panel of which he is now a
member joining over 150 other experienced
executives who have “done it all before” and
can help out companies in difficult situations.
I introduced Peter to the Panel because I
know the type and quality of the professional
work he does. He thoroughly deserves this
recognition and I congratulate him.”
Trying not to make a meal of it
INCREASING BUSINESS COMPLEXITY CAN LEAD TO MANAGERS
BEING UNSURE WHERE EXACTLY THE PROFITS ARE COMING
FROM. BUT IT IS POSSIBLE TO CLEAR THE CONFUSION.
EVEN THE BEST RUN BUSINESSES CAN HAVE
problems working out which are its most
profitable customers and why. One recent Peter
Charles client is in a strong position providing
inflight meals to many of the world’s leading
airlines but it decided it needed to ask
questions about its overall profitability and the
margins on individual contracts.
As part of an ongoing strategic review, the
company is investigating which parts of its
business is most profitable and how it can raise
overall levels of profitability. It turned to Peter
Charles – who has worked as a consultant to
the airline industry sector before – because it
wanted expert advice and practical help in both
assessing the financial and management
information systems that produce the numbers,
and a study into the nature and quality of the
earnings and profitability by individual airlines.
Although the company does possess good
business systems, they do not allow for the
detailed customer profitability analysis which
directors and managers believe they require.
Peter gathers much of his information by
listening to, and talking to, a wide variety of
the customer’s staff – including, naturally, many
in the finance department at all levels.
One of Peter’s great strengths is his experience
at looking at financial and management
systems. However he does more than systems
analysis, he listens to the stories behind those
systems. And he never accepts at face value
what he is being told. That doesn’t mean he
doesn’t believe what he is hearing, but often
the problems which people believe they have
are only the tip of the iceberg and beneath are
different, underlying problems that need to be
addressed first.
From Peter’s work with the client’s directors and
staff it was clear in the early stages of the
assignment that the ‘rules of thumb’ that the
directors and managers use to run the business
may have to be revisited. Every company uses
these rules of thumb. Sometimes the rules over
complicate the business, at other times they
over simplify it.
At heart the company is an astonishingly
successfully run business getting the right food
and services onto the right aircraft often
overcoming challenges on the way.
Clearly the business success has to be built on
and Peter is looking closely at the client’s
Management Information System (MIS) which
may be capable of being modified to produce
the required profitability information in a timely
and efficient manner.
If that is the case then MIS will be able to
provide presently missing margin information
and provide a useful resource when the
company bids for more work, either with
existing, or with new, customers.
Peter helped
to establish that the company is a highly
sophisticated, complex business which is
delivering a good quality service to its
customers.
If the internal perception of the business model
can be changed so that the complexity of the
business can be better understood and
appreciated, then it should be possible to turn
increased knowledge into higher profits.
3Es win for FTSE 250 client
HOW TO ENSURE A SHARED SERVICE
CENTRE IS GOOD NEWS
A LEADING EUROPEAN MEDIA company,
specialising in the production of magazines,
and the organisation of business events and
conferences recently hired peter Charles. A
FTSE 250 company it also owns radio and TV
stations and provides specialist interactive
media communications services across a wide
range of media platforms. With turnover in
excess of £1bn a year the company needs an
efficient accounting system.
It recently consolidated all of its accounting
function in a Shared Service Centre (SSC) and
asked Peter Charles Limited to work with it to
ensure that the systems and processes were
working properly. Peter Charles worked as
SSC Director leading the SSC team ensuring
that the objectives were clearly understood
and communicated. To be considered
successful the SSC needed to be:
* effective – to do the right things
* efficient – to do things right and
* economic to do things at the right price.
The effectiveness of the SSC was judged by
whether it was providing measurable financial
quality control; plus it needed to work with the
Divisional Finance Teams to ensure the numbers
were understood across the business; and it
needed to be able to support the group strategy
of bolt-on acquisitions by taking on the finance
function of the acquired entity.
In terms of efficiency the SSC had to be set up
to provide accurate and timely postings of all
transactions; a timely completion of transactions
(such as paying creditors and collections from
debtors) and a disciplined and well understood
month-end reporting timetable.
The SSC had a clear economic remit with a
clear budget and productivity targets which
included continuous improvements such as
falling cost per transaction and the clear
understanding that bolt-on acquisitions would
be supported within the existing agreed
resources.
The SSC also agreed a series of Key
Performance Indicators (KPIs) which were
designed so that all those who worked at the
SSC and those elsewhere in the company
could understand the level of service that
could be expected.
Peter Charles helped the FTSE 250 SSC to
achieve its objectives. And indeed the
programme was so successful that even the
external auditors formally recognised how the
shift to a fully working SSC had materially
helped to improve financial control.
AIMING FOR A HEALTHY BALANCE
IN A RECENT ASSIGNMENT PETER CHARLES
worked with the senior management of a major
NHS Hospital Trust to control its spending. As
with many hospitals, Deficit Busting plans had
been put in place to reduce budget deficits.
Peter is not a medical expert but he does know
about putting turnaround plans in place and it
was those skills he brought to the NHS.
Peter’s role was not to decide how to bring the
budget back into balance – that was firmly the
job of the Trust’s directors – rather it was to
review the plans and ascertain how achievable
they were. The review looked at the strategy to
see the overall process was under control.
Peter established that the current projects were
unlikely to bring in the finances results the Trust
was wanting. The next step was to see whether
the Trust could bring the off-target projects back
on track, as well as creating other projects to
make up the shortfall.
Is this the winter of our discontent?
PETER CHARLES WONDERS WHETHER
CORPORATES ARE GOING TO FEEL THE
CHILL AS EXPERTS PREDICT THE RECENT
BENIGN CREDIT CYCLE IS SOON TO TURN
NASTY.
For a while corporates have been able to take
advantage of a wall of the money to finance –
and often to refinance – at margins that banks
dislike but is that about to change? Chancellor
Gordon Brown has declared himself satisfied
with a Goldilocks – neither too hot nor too
cold – economy. But not everyone agrees with
the Brown view. One well-known high profile
financier says that credit is about to enter a
bear market. Rating agencies are starting to
put out warnings that more companies are
beginning to experience financial difficulties.
Against a backdrop of low credit spreads and
increased competition in the lending and
credit risk business, there has been a large
pool of debt finance available to the leveraged
buyout (LBO) market. A lot of money has
been chasing takeovers via the LBO world and
we have seen multiples of debt to underlying
cash flow (essentially EBITDA) rising.
From an old-fashioned perspective some of
this lending seems strange. Private equity
players take a large dividend out of an
acquisition as a way of enjoying a speedy
return and financing the payment by
borrowing the money through leveraging up
the acquired entity. That surely is bizarre.
The financial markets have become more
sophisticated inventing financial instruments
which sell on loans to other parties. Credit
defaults swaps (CDS) of collateralized debt
obligations (CDOs) are instruments that give
investors a route to adding or hedging risk
exposure to a pools of debt that are sold in
tranches with varying risk profiles. The swap
is insurance against default by the CDO.
It is now possible for finance directors to have
layers of debt – senior bank loans with fixed
or floating charges, bonds with/without
security and covenants, mezzanine and
convertible bonds and loans. Corporates don’t
know who exactly owns their balance sheet.
Not good news if they need to restructure.
Some argue that all these instruments and the
sophisticated capital market ensure that risk is
diffused so there won’t be any financial
meltdown. Not everyone is so relaxed,
particularly from the corporate perspective.
Warren Buffet, stock market guru, declared
that derivatives and the trading that went with
them were time bombs, both for the parties
that deal in them and the economic system.
That’s sombre stuff. Buffet’s assertion is that
this soup of financial instruments does not
lessen the risk but potentially increases them.
It is a game of financial musical chairs which
could have consequences if the music stops,
even for businesses which don’t think they are
part of the game. In the last newsletter we
asked whether the work of a Russian
economist Nikolai Dmyitriyevich Kondratieff
(1892 - 1938) told us anything about our
current situation. He described the an
economic wave cycle which goes through four
distinct phases of beneficial inflation (spring),
stagflation (summer), beneficial deflation
(autumn), and deflation (winter). Since, the
last Kontratyev cycle ended around 1949, we
have seen beneficial inflation 1949-1966,
stagflation 1966-1982, and beneficial deflation
1982-2000. And according to the K wave
theory, we are now in the (winter) deflation
cycle which should lead to depression.